about us
About HEL Rimu
Two locally owned, well-established and respected Taranaki electrical firms, H.E.L Electrical Services and Rimu Electrical, joined forces in 2019 to create HEL Rimu Ltd. Servicing homes and businesses Taranaki-wide, HEL Rimu provides electrical repair, installation and maintenance services in New Plymouth, Inglewood, Stratford, Hawera, Okato, Opunake and everywhere in between.
With over 65 years of combined experience, HEL Rimu is committed to delivering high-quality, cost-effective electrical solutions across residential, commercial, industrial, and rural sectors. Our services cover everything from household repairs and new builds to air conditioning and heat pump installations, DVS ventilation systems, security systems, commercial solar energy solutions, automation, and structured data cabling.
We also support the rural sector, providing electrical solutions for dairy shed installations, including upgrades, extensions, and full fit-outs for the latest rotary cowsheds.
With a 24/7 breakdown service, we are always available when you need us.

History of H.E.L Electrical
H.E.L Electrical Services started life in 1988 as Herbert Electrical, working from Keith and Sonja Herbert’s garage in Inglewood. Quickly outgrowing their garage, workshops were established in Inglewood and later in New Plymouth and Okato. Rebranding to H.E.L in 2014, Keith and Sonja still play a major role within the company.

History of Rimu Electrical
Rimu Electrical was formed in 1988 by Bruce Verry to provide quality electrical services to New Plymouth and Taranaki. With a number of qualified electricians and refrigeration specialists, Rimu Electrical was also the authorised installer of DVS ventilation systems and New Zealand’s most popular heat pump brands such as Daikin, Panasonic, Mitsubishi and Fujitsu – services we’re proud to continue to offer as HEL Rimu.

AOTEA GROUP
HEL Rimu joined the Aotea Group in 2019. The Aotea Group consists of 30 businesses in over 29 separate locations across every region in New Zealand. Collectively, Aotea Group employs in excess of 1600 industry experts. Aotea Group take pride in being a truly national service provider for Electrical, Security, Communications, Audio Visual, Fire, Air Conditioning, Plumbing, Solar and National Services.
Being part of the Aotea Group has enabled continuing growth in our business, particularly in larger commercial contracts and servicing.
Skills, Qualifications and Memberships


Health and Safety
At HEL Rimu, health and safety is one of our core values. Our goal is simple — for every employee to go home safe at the end of each day.
We maintain a strong safety culture through regular communication and proactive systems. Our team takes part in fortnightly toolbox meetings to discuss health and safety matters, review policies, and share lessons learned. Each month, staff also complete vehicle inspections to ensure all company vehicles remain roadworthy and in good condition. In addition, all power tools and electrical leads are regularly tested and maintained to meet current safety standards.
To support this, we use the Assura health and safety system to record and manage incidents and near misses. Every reported event is investigated by our Health and Safety Representatives, with corrective actions taken to prevent recurrence. Assura is accessible to all staff via phone or tablet, providing real-time access to safety data sheets, hazard reporting tools, forms, and reference materials.
Before starting any job, technicians are required to complete a Job Safety Analysis (JSA) to identify and manage risks. Copies of completed JSAs are available to customers on request.
HEL Rimu is proud to be part of several national health and safety platforms, including SiteWise NZ (Gold Level), ISNetworld, and Totika, as part of the Aotea Group.
A full copy of our Health and Safety Manual is available to customers upon request.